Strategy
- Determine
how direct mail fits your overall marketing strategy and develop a plan
including objectives, target database, timetable and mail packages.
Creative
- Based on
the action we want the reader to take, develop a package and images that
will build interest and motivate action.
Design
- Layout all
package components using proven direct mail techniques. Select fonts, colors,
copy and focal points that have proven to motivate the reader to take action.
